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Price Rite Marketplace Rebrand Rolls into Buffalo, Amherst and Cheektowaga, NY

September 20, 2019

Fresh New Look, Fresh New Deals and Fresh New Finds


  • Rebranded Price Rite Marketplace stores open in four New York locations: Amherst,
  • Grand re-opening ceremony, celebration and promotions planned for Friday, September 27
  • First 400 customers at each store receive a $20 Price Rite Marketplace gift card
  • Award-winning store design focuses on fresh foods and value
  • New ‘Drop Zone,’ ‘Amazing Value!’ and ‘Spot on Savings!’ make it easier to find the best deals
  • Hundreds of everyday prices lowered in each of the four stores
Price Rite Marketplace announced plans to unveil a fresh new look and shopping experience with grand re-openings at Price Rite Marketplace stores in Amherst, Buffalo and Cheektowaga, NY. The supermarket is continuing to roll out its award-winning redesigned store concept focused on deep discounts and fresh foods after successful store rebrands at Connecticut, Massachusetts, New Hampshire and Pennsylvania locations.
Price Rite Marketplace kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania, followed by ten stores in Connecticut, three more Pennsylvania stores and, just two weeks ago, six additional stores in Massachusetts and New Hampshire. The changes attracted new customers, generated industry buzz and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry.
To mark the latest grand re-openings in the Buffalo area, Price Rite Marketplace is hosting community celebrations on September 27 with music, free sampling and other fun events at stores in Amherst, Buffalo and Cheektowaga, NY.
Customers who visit these stores will find bright, revitalized décor, including market-style produce departments brimming with fresh fruit, vegetables and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products. 
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this streamlined shopping experience to our New York shoppers in Amherst, Buffalo and Cheektowaga.”
The new concept stores feature a creative design with quality products and deep discounts, including the new Price Rite Marketplace ‘Drop Zone,’ designed as a unique in-store destination where customers can find extraordinary deals, special surprise buys and must-have products typically priced $5 or less.
In addition, Price Rite Marketplace has lowered everyday prices on hundreds of items with its ‘Amazing Value!’ offers across the stores. Customers will discover great weekly deals on their favorite items with new easy-to-find ‘Spot on Savings!’ signs with easy-to-shop bright red “spots” popping up in every aisle.
The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken, and Oasis Halal, are also part of the many “Fresh New Finds!” at the rebranded stores.
Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot’ dessert case and an enhanced produce department with a farmer’s market look and feel.
Price Rite Marketplace will rebrand more stores in 2019, with the next five rolling out in New York and Pennsylvania on Oct. 18 and additional grand re-openings continuing throughout the fall at store locations in New York and Pennsylvania. The rest of the rebrand rollout is planned for 2020.
Grand Re-Opening Day Celebrations
Date: Friday, September 27, 2019
Doors Open & Ribbon Cutting: 8 a.m.
Price Rite Marketplace of Amherst: 4224 Maple Road, Amherst, NY 14226
Price Rite Marketplace of Cheektowaga: 1700 Walden Ave, Cheektowaga, NY 14222
Price Rite Marketplace of Kenmore Ave: 1716 Kenmore Ave, Buffalo, NY 14216
Price Rite Marketplace of Stuyvesant Plaza: 250 Elmwood Ave, Buffalo, NY 14222
  • The first 400 customers who arrive at each store on Grand Re-opening Day (September 27) will receive a $20 Price Rite Marketplace gift card. Stores open at 8 a.m. so be sure to get there early!
  • Also starting at 8 a.m., guests will enjoy free samples, entertainment and exciting surprises.


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