Impossibly, Incredibly, Inconceivably Low Prices Everyday


April 15, 2014
Garfield, NJ (April 15, 2014) – PriceRite announced today that it will expand its offering into New Jersey and has begun construction on its newest location, scheduled to open in Garfield this summer.
While PriceRite stores have traditionally been a corporately owned brand, this new location will be owned by Inserra PriceRites, a family business which also owns and operates 22 ShopRite stores in New Jersey and New York.
With more 50 PriceRite locations throughout the Northeast, the PriceRite of Garfield will be the first in New Jersey. Located at 59 Outwater Lane, the 41,000 sq. ft, the state-of-the-art store will bring nearly 100 full- and part-time jobs to the community.
PriceRite’s mission is to provide customers with a “clean, fresh, and friendly” shopping experience every day. Also known for its unmatched value, PriceRite offers customers the same quality foods as traditional supermarkets at about half the price and with the convenience of warehouse club-style shopping without the membership fees or bulk-buying requirements.
PriceRite employs a self service format that includes fresh produce delivered daily; packaged meats; baked goods; a variety of private label and national grocery brands; as well as dairy and frozen food products.
The new store will also feature some of the industry’s leading “green technologies,” including glass doors on dairy cases, and energy-efficient lighting and refrigeration throughout the store.
To further reduce costs and pass along those savings to customers, PriceRite does not advertise or publish a weekly circular. Customers are encouraged to use their own bags or to buy them as needed for 10¢ each, which benefits the environment while containing costs. By focusing on keeping operating costs low, PriceRite is proud to pass significant savings along to its customers. 
"I am so excited and grateful to have been given this opportunity by my family to open an Inserra PriceRite in Garfield," said Lawrence Inserra III, president of Inserra PriceRites . "Our family has been in the grocery business for 60 years and they have left me with an amazing blueprint, which has taught me to always take care of the people you work with and for. I look forward to working with an incredible team for an incredible town and hope that amongst a variety of competition, our quality, price and people attract the community to PriceRite."

For more information, please visit
About PriceRite
With stores throughout Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island, Maryland, Virginia and New Jersey, PriceRite offers customers an expanded produce department and quality food products at savings up to 50 percent less than traditional supermarkets.  The typical PriceRite store is about 35,000 to 40,000 square feet in size and employs anywhere from 50 to 100 associates.  The first PriceRite opened in West Springfield, MA in 1995. For more information, please visit

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