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Price Rite Gets Back to Basics With New Private Label Line Featuring Free-From and Organic Products

June 30, 2017
Keasbey, NJ (June 30, 2017) – Price Rite Supermarkets, known for its everyday low prices and shopper friendly format, is making it easy for customers to find affordable organic and nutritious products.  The supermarket today announced the addition of Wholesome Pantry, a new private-label line of free-from products, including a variety of USDA-certified organic products, available at all of its more than 60 Price Rite stores in Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island, Maryland, Virginia and New Jersey.
 
The Wholesome Pantry line features food items made with simple, clean ingredients without artificial additives, flavors, colors and preservatives and packaged with easy-to-read labels. Wholesome Pantry includes organic foods that comply with standards set by the USDA National Organic Program, and the entire product line-up offers shoppers more wholesome, nutritious options to fuel their families at the affordable price points that Price Rite is known for.
 
“Price Rite is committed to providing our customers with outstanding customer service, variety, value and low prices,” said Neil Duffy, president of Price Rite Supermarkets. “With the introduction of Wholesome Pantry to our stores, we are able to give shoppers accessible, convenient products that they can feel good about giving to their families, without breaking the bank.”

From snacks to frozen foods to pantry staples, Wholesome Pantry extends across the store, with over 30 products currently available on shelves – including almond butter, peanut butter, milk and a variety of frozen fruit and leafy greens – with more slated to be introduced over the course of this year.
 
Price Rite stores feature a wide selection of fresh produce, organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket. The supermarket chain employs a shopper-friendly, convenient format, including packaged meats; baked goods; a variety of private label and national grocery brands; and dairy and frozen food.
 
For more information, please visit www.PriceRiteSupermarkets.com.
 
About Price Rite
Price Rite is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite opened its first store in West Springfield, MA in 1995 and currently operates 63 grocery stores while employing more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland, and Virginia. Price Rite offers expanded produce departments and a curated selection of quality food products at exceptional prices. Through its support of local food banks, the annual Check-Out Hunger fundraising campaign and partnership with Feed The Children, Price Rite is a committed member of its local community.  For more information, please visit www.priceritesupermarkets.com

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