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Price Rite of South Avenue Opens in Syracuse, NY

April 02, 2017
Syracuse, NY (April 2, 2017) – Price Rite Supermarkets on Sunday opened its new 35,000-square-foot store at 611 South Ave. -- a long awaited addition to the South Side of Syracuse.

Price Rite's shopper-friendly format features a wide selection of fresh produce, natural and organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket. The much-anticipated store brings 100 jobs to the community and a service oriented supermarket featuring a wide selection of fresh groceries and perishable products to an area with limited access to fresh food.

In celebration of its official grand opening, a ribbon cutting ceremony with Price Rite executives and local community leaders took place Sunday. Price Rite of South Ave also donated $3,000 to the Syracuse Model Neighborhood Facility Inc., in the name of the Southwest Community Center, a nonprofit multipurpose neighborhood center.

 “We are pleased to announce the opening of our new Syracuse store on South Avenue, and we are privileged to be part of this community and all the great new development that is happening along the southwest corridor,” said Neil Duffy, president of Price Rite. “Local residents have been waiting for a supermarket for a long time, and we look forward to becoming a vital part of the community and being a good neighbor while providing local shoppers with the outstanding customer service, variety, value and low prices that Price Rite is known for. Our operation is driven by the philosophy that customers should not have to sacrifice quality to save on price, and we are excited to deliver on that promise.”
 
Price Rite has worked closely with Jubilee Homes of Syracuse Inc., a local nonprofit, and its Executive Director, Walter Dixie, as well as city, county and state officials to bring the new store to an area designated as a food desert, providing a service oriented supermarket and serving as a retail anchor tenant along the South Avenue corridor.
 
The day before the store's opening, Price Rite hosted a pep rally and pizza party for the store's new associates.

Price Rite of South Avenue relies on a convenient format featuring a broad selection of groceries containing both private label items and national brands, including daily deliveries of fresh produce and a wide variety of ethnic products to cater to Price Rite’s diverse customer base.

The new store also features packaged meats, including a selection of organic and natural items, grass-fed offerings, Grade A poultry and USDA Choice cuts; baked goods; and dairy and frozen food, along with organic and natural including the new Wholesome Pantry Line, a private label line of free-from and organic products void of 110 ingredients and containing no artificial additives, flavors or preservatives. Price Rite of South Ave. will also feature some of the industry’s leading “green technologies,” including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the entire store.
 
For added convenience, the store will offer My Price Rite, a free service that allows customers to receive special offers and savings on their personal mobile device (iOS or Android), and customers can also take advantage of Price Rite’s partnership with Ibotta, a free mobile shopping app that offers users cash back on everyday purchases, allowing them to earn cash rewards, bonuses and store extras as they shop.   
 
Price Rite is an American company whose mission is to provide customers with a clean, fresh and friendly shopping experience while offering the same quality foods as traditional supermarkets at a bargain price, providing customers with the convenience of warehouse club-style shopping without the membership fees or bulk-buying requirements. The supermarket chain takes a variety of different approaches to help keep costs down and pass along those savings to customers, including spending less on advertising and store décor than conventional stores, encouraging customers to bring their own bags or purchase a reusable bag for 10 cents and fine-tuning product assortments while maintaining diversity within each category by providing a choice of private label and national brand selection. By streamlining operating costs, Price Rite can focus on providing great buys in-store. Price Rite regularly features specials and amazing values on food and non-food items alike. 
 
The new Price Rite of South Ave. will be open Sunday 8:00am – 8:00pm and Monday through Saturday 8:00am – 9:00pm. For more information, please visit www.PriceRiteSupermarkets.com.
 
About Price Rite
Price Rite operates 63 stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Price Rite stores offer customers an expanded produce department and quality food products at savings up to 50 percent less than traditional supermarkets. The typical Price Rite store is about 35,000 to 40,000 square feet in size and employs anywhere from 75 to 150 associates. The first Price Rite opened in West Springfield, MA in 1995. For more information, please visit www.priceritesupermarkets.com.
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