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Price Rite Marketplace Reimagines Shopping Experience

October 05, 2018
Keasbey, NJ (October 5, 2018) – Price Rite Marketplace today announced the next step in its rebranding efforts with a program focused on special deep discounts, enhanced fresh offerings and an improved shopping experience at three of its Pennsylvania stores in Bethlehem, Allentown and Secane.
Customers who visit these stores during the launch celebrations on October 5 will find even lower prices on hundreds of items, new and exciting private label and organic products, and stores redesigned to offer the best possible shopping experience.

“For more than 20 years, Price Rite has been proud to offer incredible value and fresh products to our shoppers,” said Jim Dorey, president of Price Rite Marketplace. “Now we are moving forward by cutting prices further on hundreds of items while highlighting our fresh offerings and making it even easier to spot extraordinary deals in our redesigned and reimagined Price Rite Marketplace stores.”

The three-store program combines a new store design with quality products and deep discounts, including the all-new Price Rite Marketplace ‘Drop Zone.’ The Drop Zone, pictured right, has been designed as a unique in-store destination, where customers will find extraordinary deals, special surprise buys and must-have products typically priced $3 or less.

In addition to the Drop Zone, Price Rite Marketplace has lowered everyday prices on hundreds of items across the store. Customers will also discover great weekly deals on their family’s favorite items, by looking for the all-new ‘Spot on Savings!’  Spot on Savings! have made saving money even easier for Pennsylvania shoppers, by highlighting these discounts with easy-to-find and easy-to-shop bright red “spots” popping up in every aisle.

The stores in Bethlehem and Allentown will unveil the special deals along with their newly redesigned layouts, joining the Secane store, which is introducing further enhancements to its redesign. Shoppers will find bright, revitalized store décor, including a market-style produce department with new LED lighting, vibrant color palettes and clear signage throughout the stores.

Price Rite Marketplace is an American company that remains dedicated to supporting the local economy. The retailer sources thousands of pounds of produce every year from Pennsylvania farmers and purchases produce grown from 16 different Pennsylvania towns.

Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a destination bakery department featuring baked favorites from local Lusitania Bakery in Bethlehem and ‘The Sweet Spot’ dessert case.

The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry products, with free-from, organic, and gluten-free options; a double-your-money-back guarantee on Price Rite Marketplace brand products; and new self-service checkouts for greater speed and convenience for shoppers on the go.
Shoppers also will find Price Rite Marketplace’s expansive and high-quality meat offering, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry Organic chicken, and Oasis Halal.

To mark the occasion, Price Rite Marketplace is hosting community celebrations on Oct. 5 with music, free sampling, gift cards and other fun events at the three Pennsylvania store locations. During the lead up to the event, a creative promotional strategy focused on ‘Spot on Savings!’ will blanket the community.

Store Locations:
Price Rite Marketplace of Allentown: 1720 S 4th St., Allentown, PA
Price Rite Marketplace of Bethlehem: 1001 8th Ave, Bethlehem, PA
Price Rite Marketplace of Secane: 923-925 Providence Rd, Secane, PA
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets, and currently operates 66 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Committed to providing the best value for customers, Price Rite Marketplace delivers a simplified shopping experience with top name brand foods and products and expanded fresh produce and organic offerings at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and partnerships with Feed The Children and local food banks. For more information, please visit

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