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Price Rite Marketplace Reimagines Shopping Experience at Stores in New York and Pennsylvania

October 18, 2019

Fresh New Look, Fresh New Deals and Fresh New Finds
 

  • Rebranded Price Rite Marketplace stores open in five New York locations and one Pennsylvania site: Queensbury, Schenectady,
  • Grand re-opening ceremony, celebration and promotions planned for Friday, October 18
  • First 400 customers at each store receive a $20 Price Rite Marketplace gift card
  • Award-winning store design focuses on fresh foods and value
  • New ‘Drop Zone,’ ‘Amazing Value!’ and ‘Spot on Savings!’ make it easier to find the best deals
  • Hundreds of everyday prices lowered in each of the six stores
Price Rite Marketplace announced plans to unveil a fresh new look and shopping experience with grand re-openings at Price Rite Marketplace stores in Queensbury, Schenectady, Syracuse and Utica, NY and Scranton, PA. The supermarket is continuing to roll out its award-winning redesign store concept focused on deep discounts and fresh foods after successful store rebrands at Connecticut, Massachusetts, New Hampshire, New York and Pennsylvania locations.
 
Price Rite Marketplace kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania, followed by 10 stores in Connecticut, three more Pennsylvania stores, six stores in Massachusetts and New Hampshire, and just two weeks ago, four additional stores in Buffalo. The changes attracted new customers, generated industry buzz and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry.
 
To mark the latest grand re-openings, Price Rite Marketplace is hosting community celebrations on October 18 with music, free sampling and other fun events at its stores in Queensbury, Schenectady, Syracuse and Utica, NY and Scranton, PA.
 
Customers who visit these stores will find bright, revitalized décor, including market-style produce departments brimming with fresh fruit, vegetables and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products. 
 
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this streamlined shopping experience to our New York and Pennsylvania shoppers in Queensbury, Schenectady, Syracuse, Utica and Scranton.”
 
The new concept stores feature a creative design with quality products and deep discounts, including the new Price Rite Marketplace ‘Drop Zone,’ designed as a unique in-store destination where customers can find extraordinary deals, special surprise buys and must-have products typically priced $5 or less.
 
In addition, Price Rite Marketplace has lowered everyday prices on hundreds of items with its ‘Amazing Value!’ offers across the stores. Customers will discover great weekly deals on their favorite items with new easy-to-find ‘Spot on Savings!’ signs with easy-to-shop bright red “spots” popping up in every aisle.
 
The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken, and Oasis Halal, are also part of the many “Fresh New Finds!” at the rebranded stores.
 
Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot’ dessert case and an enhanced produce department with a farmer’s market look and feel.
 
Price Rite Marketplace will rebrand more stores in 2019, with the next five rolling out in Maryland on November 1. The rest of the rebrand rollout is planned for 2020.
 
Grand Re-Opening Day Celebrations
Date: Friday, October 18, 2019
 
Doors Open 8 a.m.
 
Locations:
Price Rite Marketplace of Queensbury: 751 Upper Glen St., Glens Falls NY 12804
Price Rite Marketplace of Schenectady: 2330 Watt St., Schenectady, NY 12304
Price Rite Marketplace of Scranton: 611 Luzerne St., Scranton, PA 18504
Price Rite Marketplace of Syracuse: 1625 Erie Blvd E, Syracuse, NY 13210
Price Rite Marketplace of South Ave.: 611 South Ave., Syracuse, NY 13207
Price Rite Marketplace of Utica: 501 Bleecker St., Utica, NY 13501
 
Activities:
  • The first 400 customers who arrive at each store on Grand Re-opening Day (October 18) will receive a $20 Price Rite Marketplace gift card. Stores open at 8 a.m. so be sure to get there early!
  • Also starting at 8 a.m., guests will enjoy free samples, entertainment and exciting surprises.

     

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