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Price Rite Marketplace Rebranding Expands to Syracuse

July 07, 2018
Keasbey, NJ (July 7, 2018) – Price Rite Marketplace today announced the rebranding of its Syracuse stores, unveiling a fresh new look at its locations on South Avenue and Erie Boulevard. The supermarket brand first introduced the new concept and store format at its Secane, PA location in late 2017, and plans to roll out the updated format at stores throughout Price Rite’s nine-state footprint.
Visitors to the new Price Rite Marketplace stores will find a brighter, revitalized space featuring new in-store signage and additions like the “Sweet Spot” dessert case. The new format introduces a fresh, updated logo and a modern backdrop design of whitewashed wood throughout the stores. Shelves are stocked with a careful selection of new product introductions and customer favorites, reinforcing Price Rite’s commitment to low prices, high quality and great service while creating a more convenient way to shop.
“We are pleased to announce the expansion of our rebranding efforts and introduce the fresh and fun Price Rite Marketplace concept at our stores in Syracuse,” said Jim Dorey, president of Price Rite Marketplace. “Our company was built on the philosophy that customers should not have to sacrifice quality to save on price. We continue to deliver on that promise and remain committed to our core values with the new Price Rite Marketplace concept by offering our customers the best product selection and a streamlined shopping experience.”
Balancing local products, national brands and top private label lines, Price Rite Marketplace’s curated selection makes it easier for shoppers to find their favorite products. An added feature includes special buys that rotate regularly in the store, providing a better value than club stores, full-service and small box competitors.
Price Rite Marketplace offers a centerpiece produce department brimming with fresh fruits and vegetables along with a large selection of baked goods, seafood, dairy and frozen food. Packaged meats include organic and natural items, grass-fed offerings, Grade A poultry, Perdue’s No Antibiotics Ever Chicken and USDA Choice cuts and Certified Angus® Beef products. Price Rite Marketplace also carries an assortment of organic and natural items including the new Wholesome Pantry private label line, a popular store brand of organic and clean ingredient products.
For the convenience of its customers, Price Rite Marketplace has also introduced several programs to help save time and money. The supermarket now accepts manufacturer coupons, providing an added tool to help customers feed their families for less, and its My Price Rite is a free service that provides special offers and savings directly to a personal mobile device (iOS or Android). Shoppers can also take advantage of Price Rite Marketplace’s partnership with Ibotta, a free mobile shopping app that offers users cash back on everyday purchases, allowing them to earn cash rewards, bonuses and store extras as they shop.   
For those looking to shop from home, all Price Rite Marketplace stores offer Instacart, the technology-driven, nationwide on-demand grocery delivery service. Price Rite shoppers can select groceries and other items through the Instacart website or mobile app, which is compatible with iPhone and Android devices, and an Instacart shopper will deliver the order directly to customers’ doorsteps in as little as one hour.
Price Rite Marketplace also features some of the industry’s leading “green technologies,” including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout its entire stores.
For more information, please visit
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets, and currently operates 66 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Committed to providing the best value for customers, Price Rite Marketplace delivers a simplified shopping experience with top name brand foods and products and expanded fresh produce and organic offerings at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and partnerships with Feed The Children and local food banks. For more information, please visit

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