Impossibly, Incredibly, Inconceivably Low Prices Everyday

Price Rite Marketplace Opens in Paterson, NJ

November 22, 2017
Keasbey, NJ  – Price Rite Marketplace, known for its everyday low prices and shopper friendly format,  opened its newest store Nov. 18 in the Center City Mall, 301 Main St., in Paterson, NJ.
The Price Rite of Paterson will be run by Inserra Price Rites, the family-owned business that owns and operates 22 ShopRite stores in New Jersey and New York and one Price Rite store in Garfield, NJ.
 “We are very excited and proud to bring our second Price Rite Marketplace store, with all its value, variety and service, to the Paterson community,” said Lawrence Inserra III, president of Inserra Price Rites. “Our family has been in the grocery business for more than six decades and we are committed to bringing affordable, fresh, high quality food to the communities where our stores are located.”

The family’s new, 33,000-square-foot supermarket does just that by featuring a wide selection of fresh produce, natural and organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket.

The new store brings 88 jobs to the community and features some of the industry’s leading green technologies. Visitors will find glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the store.
At the store ribbon cutting ceremony Saturday, the Price Rite store team and Inserra family presented a $2,500 check to Rachel Laibson of the Center for Food Action, which will allocate the money to a local food bank in Paterson.

The Inserra family opened their first Price Rite store in Garfield, NJ, in 2014.  The Paterson store is the third Price Rite to open in New Jersey in the last three years. The Price Rite of Camden, owned and operated by the Ravitz family and their Ravitz Family Markets, also opened in 2014.
“We are honored to be part of the city of Paterson and thankful to have had the opportunity to work with Ekaterina Valiotis of Alma Realty to bring this supermarket to the Center City Mall.  We offer a full service, state-of-the-art store with discount prices, and we are really proud of that,” added Inserra.
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite opened its first store in West Springfield, MA in 1995 and currently operates 65 grocery stores while employing more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland, and Virginia. Price Rite offers expanded produce departments and a curated selection of quality food products at exceptional prices. Through its support of local food banks, the annual Check-Out Hunger fundraising campaign and partnership with Feed the Children, Price Rite is a committed member of its local community. For more information, please visit
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