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Price Rite Marketplace and University at Buffalo Donate Food as part of "Sack Hunger" Campaign

February 15, 2019
Amherst, NY (Feb. 13, 2019) -- Team members from Price Rite Marketplace, in partnership with the University at Buffalo football team, presented a donation of 36 “sacks” of food to the New Beginnings Food Pantry during an event Feb. 13 at the Price Rite Marketplace of Amherst in Amherst, NY.

Mark Alnutt, athletic director at the University at Buffalo, joined the football team's head coach, Lance Leipold, at Price Rite Marketplace to mark the “Sack Hunger” fundraising campaign with representatives of New Beginnings Food Pantry from Amherst Baptist Church.

In a joint effort to tackle hunger in the local community, Price Rite Marketplace donated a “sack” of groceries each time a member of the University at Buffalo Bulls’ defense sacked the opposing quarterback this past season. The result: 36 sacks, including canned goods and fresh produce, was donated to the New Beginnings Food Pantry along with an additional pallet containing a mix of rice and pasta.

In September 2018, Price Rite Marketplace announced an integrated relationship with University at Buffalo Athletics and its multimedia rightsholder, Learfield’s Bulls Sports Properties, for the 2018 – 2019 school year. The “Sack Hunger” fundraising campaign was part of a joint effort to tackle hunger locally through a season-long promotion in partnership with the UB Football team. Price Rite Marketplace is a committed member of its local community, and fighting hunger is at the heart of Price Rite Marketplace’s charitable giving. The supermarket brand fights food insecurity through its support of local food banks, its annual Check-Out Hunger fundraising campaign and its partnership with Feed The Children, contributing approximately $500,000 annually to local food banks and food pantries to benefit families in need within the communities its stores serves.
 
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets, and currently operates 66 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Committed to providing the best value for customers, Price Rite Marketplace delivers a simplified shopping experience with top name brand foods and products and expanded fresh produce and organic offerings at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and partnerships with Feed The Children and local food banks. For more information, please visit www.priceritesupermarkets.com.
 

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