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Price Rite Supermarkets Announces Partnership with Ibotta

August 01, 2016
Keasbey, NJ (August 1, 2016) – Price Rite Supermarkets, known for everyday low prices, today announced its partnership with Ibotta, a free mobile shopping app that offers users cash back on everyday purchases. Customers can earn cash rewards, bonuses and store extras as they shop. The Ibotta app offers a simple and convenient way for shoppers to save on groceries by using their smartphones.   
Price Rite’s shopper-friendly format features a wide selection of fresh produce, natural and organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket. Through the partnership with Ibotta, Price Rite shoppers have an added means of saving money, without the hassle of clipping coupons. Shoppers can simply download the free app via their phone and select Price Rite from its list of retailers to view available offers, select and unlock rebates for groceries and other products on their shopping list, and start shopping to earn cash rewards. Ibotta verifies qualifying purchases with Price Rite and provides cash directly to shoppers’ Ibotta accounts. Since its 2012 launch, Ibotta has paid out more than $100 million in earnings to shoppers.
“We are pleased to announce our new partnership with Ibotta, and we look forward to further engaging our shoppers and providing even more value at Price Rite,” said Neil Duffy, president of Price Rite. “As technology continues to play a larger role in our industry, we want to make sure we are offering our guests new ways to enhance their shopping experience. Price Rite operates under the philosophy that customers should not have to sacrifice quality to save on price, and partnering with Ibotta allows us to deliver compelling offers from our retail partners directly to the fingertips of our shoppers.”
“We are thrilled that Price Rite has chosen to partner with Ibotta to make cash back incentives available to their customers,” said Kane McCord, Chief Operating Officer of Ibotta. “By teaming up with the scale leader in rewarded shopping on mobile, Price Rite vaults forward in a highly competitive marketplace. The seamless redemption experience will allow Price Rite shoppers to easily take advantage of the hundreds of dollars in cash back available in the Ibotta app each week from leading national brands.”
The Ibotta app is available for download via the Apple App Store for iOS users and Google Play for Android users.
Price Rite’s mission is to provide customers with a clean, fresh and friendly shopping experience while offering the same quality foods as traditional supermarkets at a bargain price. Price Rite also provides customers with the convenience of warehouse club-style shopping without the membership fees or bulk-buying requirements, and the supermarket keeps costs down for customers by spending less on advertising and store décor than conventional stores and encouraging customers to bring their own bags or purchase a reusable bag for 10 cents. By streamlining operating costs, Price Rite can focus on providing great buys in-store. Price Rite regularly features specials and amazing values on food and non-food items alike. 
For more information, please visit
About Price Rite
Price Rite operates 62 stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Price Rite stores offer customers an expanded produce department and quality food products at savings up to 50 percent less than traditional supermarkets. The typical Price Rite store is about 35,000 to 40,000 square feet in size and employs anywhere from 75 to 150 associates. The first Price Rite opened in West Springfield, MA in 1995. For more information, please visit
About Ibotta
Ibotta is the leader in offline performance-based mobile marketing, delivering interactive media content to 18 million+ users before they go shopping. With Ibotta, users are able to engage with the brand, unlock rebates at their favorite stores, and earn cash back for qualifying purchases.
Headquartered in Denver, CO, Ibotta is transforming the consumer shopping experience by making it easy for shoppers to earn cash back on their mobile phones. The company partners with leading brands and retailers to offer cash back on groceries, electronics, clothing, gifts, home and office supplies, and to date has paid out more than $100 million in earnings to shoppers. Launched in 2012, Ibotta has more than 18 million downloads and is one of the most frequently used apps in the U.S. For more information, please visit
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